Newest Arrivals

TREND

4 MIN. READ

TikTok Viral Glass Hair Routine

The glass hair trend has gone viral on TikTok — everyone wants hair so smooth and shiny it looks like glass under the light.

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INGREDIENTS

2 MIN. READ

Winter-Proof Your Skin with Ceramides

Ceramides are your skin’s natural protectors—they restore the barrier, lock
in moisture, and soothe sensitivity.

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INGREDIENTS

7 MIN. READ

Healthy Hair Starts with Peptides

Discover how peptides, known for boosting skin health, can also support hair growth.

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INGREDIENTS

4 MIN. READ

Ectoine: The Future of Skin Barrier Defense

In the ever-evolving world of skincare, Ectoin is emerging as one of the most powerful natural ingredients of 2025.

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TIPS

3 MIN. READ

Don’t Skip SPF in Winter: Here’s Why

Don’t let the winter chill fool you — sunscreen is essential year-round. SPF protects your skin from harmful UV rays, no matter the season.

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TIPS

4 MIN. READ

Eye Creams Explained: Are They Worth It?

Why exactly should you incorporate eye cream into your routine?

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TIPS

4 MIN. READ

Winter Body Care Made Easy

Keep your skin healthy and hydrated during the winter months with these essential body care tips.

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JUST LAUNCHED

NEW PRODUCTS FROM WHAMISA

Whamisa just dropped the glow — meet the new plant-powered must-haves your skin’s been begging for!

JUST RESTOCKED

ILIA BEAUTY

Multi-tasking makeup that makes your skin better.

JUST RESTOCKED

SALT & STONE

Dynamic skincare and self-care products designed for an active lifestyle.

JUST RESTOCKED

EARTH HARBOR


Wave hello to glowing skin — your mermaid-skincare must-haves are back.

JUST RESTOCKED

INNERSENSE

Back on the shelves — treatments, leave-ins, and styling favorites for perfect hair.

JUST LAUNCHED

ERE PEREZ OAT MILK FOUNDATION

New shades added for your go-to foundation.

K-BEAUTY EDIT

Discover the ultimate K-beauty edit — a lineup of Korean beauty brands delivering that iconic glass skin glow. From hydrating essences to glow-boosting serums, this collection brings flawless, dewy skin within reach.

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MOST SEARCHED BRANDS

Tata Harper

Green beauty engineer, designing powerful natural skincare that delivers real results

Ere Perez

Natural skincare and makeup made from powerful botanical ingredients

ILIA Beauty

Clean, skin-centric beauty to make your skin look and feel alive

Antipodes

Award-winning plant-powered beauty and certified organic skincare

WHAT OUR CUSTOMERS SAY ABOUT US

” The shop and the team are amazing! The box arrived the day after shipment and the team processed the order so fast! I received fast and detailed kind suggestions from the team, and many customized samples! Naturelle shop is one of the best for shipment, customer service and the best for special offers and kindness! ”

fast delivery

Orders are processed within 24 hours on business days

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Discover the Best in Beauty

At Naturelle, discover a carefully curated selection of trending beauty brands, premium skincare, and on-trend makeup essentials. From daily skincare solutions to must-have beauty products, we offer high-quality formulas designed to elevate your beauty routine. Explore what’s new, bestselling, and trending in the world of beauty, all in one destination.


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FAQ

Shipping

Yes, we ship worldwide. Shipping costs will apply, and will be added at checkout.

You can choose between DHL Express (2-4 business days) and Standard (5-11 business days) at the checkout.

We ship from Finland, EU.